Ladies of Virtue is thrilled to announce that our incredible Board Chair, Elsie Cardell, has been named a 2024 Crain’s Notable Nonprofit Board Leader!
Elsie’s unwavering belief in Ladies of Virtue’s mission and her strategic leadership have been instrumental in driving the organization to unprecedented heights. Time and again, she inspires the team to dream bigger, push boundaries, and achieve new milestones.
Transformative Contributions
Under Elsie’s guidance, the impact of Ladies of Virtue has been nothing short of remarkable:
- Connecting to Opportunity: Elsie introduced Ladies of Virtue to a corporate partner that contributed $160,000—the largest single donation in the organization’s history at the time.
- Expanding the Vision: Her influence and extensive network have opened doors to new opportunities, driving significant growth and awareness for our mission.
- Scaling with Strategy: Under her leadership, the organization’s budget grew from $230,000 in 2018 to $1.6 million in 2024—a testament to her ability to think boldly and execute effectively.
Advice from a Visionary Leader
Elsie’s leadership philosophy is rooted in purpose and passion. When asked for her advice to those interested in nonprofit Board leadership, she shared:
“Select an organization you are passionate about. Your passion will be the fuel and reward to serving. Bring forth your expertise and transferable skills to contribute and elevate the organization. Stay focused on the mission to ensure the organization is progressing. Serve with a goal of moving from success to significance!”
Elsie’s Current Scope of Work
Elsie Cardell, a results-driven global sales and distribution executive with 30+ years’ experience in strategic sales leadership, omnichannel distribution, and business development, is Founder and CEO of Results Sales & Marketing LLC, an 18-year sales and marketing company that supports manufacturers in achieving long-term market penetration with thought leadership, distribution expansion, and channel penetration. Under her leadership, Results delivers double-digit annual sales growth to a portfolio of over $1 billion in annualized revenue by expanding distribution, accessing 100,000+ retail locations nationally and across the Caribbean, Europe, and Africa. Elsie is responsible for managing 300+ staffers and numerous external partner relationships.
Elsie’s Biggest Career Win
Elsie’s vision of expanding traditional distribution channels to accommodate shifts in consumer habits delivered 30% sales increases in one year. She is instrumental in reimagining product positioning with multiple Fortune 100 Food/Drug/Mass retailers to attract diverse consumers, her thought leadership created more inclusive and improved marketing that resonated with the fastest growing consumer segment, yielding a double-digit growth trajectory. Elsie’s biggest win may be when she expanded a brand distribution by entering multiple new channels, increasing the brand’s annual sales by 25%, yielding a 13% revenue increase, and strengthening the brand’s financial position and market share by 4%.
A Legacy of Impact
Elsie’s dedication to the mission of Ladies of Virtue and her belief in where the organization is headed inspire us every day. Her vision has played a pivotal role in establishing Ladies of Virtue as Chicago’s leading mentoring and leadership program for Black girls.
We are profoundly grateful for her leadership and the collective contributions of our incredible Board of Directors.
Together, we are making history—and this recognition is another step toward the lasting impact we strive to achieve.
To read the entire article, click here: https://www.chicagobusiness.com/notables/crains-notable-nonprofit-board-leaders-2024
Congratulations, Elsie Cardell, on this well-deserved honor!
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